Friday 30 October 2009

More Blog Writing

Rhetoric, Argument and Persuasion

Some Lecture notes continued:

Rhetoric: one of the three original liberal arts in western culture. (Others - Grammar and Logic) Rhetoric is an effective in the presentation of ideas.
Grammar: Correct language use
Logic: Dialect is testing and testing through interview new knowledge through question and answer.

Why? Rhetor: Greek for orator, important art in persuasion and argument, essential in law, speaking in public and politics. Not just manipulation, but a means of seeking the truth.

Who? Rhetoricians:


Aristotle: identified 3 types of rhetoric proof:
  • Ethos - How credibility of character influences beliefs
  • Pathos - Use of emotional appeal to audiences arguments
  • Logos - Use of reasoning to construct an argument
Quintilian: codified 5 canons of how to make an argument:
  • Invention - Process leads to development and refinement of an argument
  • Arrangement - How it is organised for greatest effect
  • Style and Presentation
  • Memory - As speaker recalls each even in their speech
  • Delivery - In the way and grand style is appealing
McLuhan: Mechanical Bride
Foucault: Power and Knowledge

Rhetorical Techniques:

- Contrasts, example: I came to bury you, not to praise you.
- 3 part lists, example: I was late because a..., b.... and c.... , programmed in humans.
- Imagery and Anecdotes: creates strong messages.

Alliteration: Repetition of consonants in beginning of word. (right as rain)
Anthropomorphism: Non human described in human term. (the legs of a table)
Antithesis: Contrasting words with each other - create a balanced effect. (rose between 2 thorns)
Climax: Climb from low matters to high, consequence is satisfying from raised expectations.
Hyperbole: Exaggeration excess extravagance to achieve intensity.
Oxymoron: Contradictory. (bitter sweet)
Simile: Use of like or as. (as big as a house)
Symbol: Kind of metaphor where 1 object is described as another. (scales of justice)
Irony: Saying 1 thing and meaning another.
Metaphor: Word/phrase not meant literally, but to make a comparison. (she flew into his arms)
Metonyn: Attribute of something used to stand out for the thing itself. (the pen is mightier than the sword)
Parallelism: Repetition of words for effect
Rhyme: Verbal musical made in words sounding similar

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